To be valued as a global leading strategic business partner, exceeding the expectations of its stakeholders through its diversified business units.
- Sustaining customer satisfaction by providing quality products at competitive prices in order to capture ambitious market share.
- Exerting continuous effort to improve products and services and attain high quality standards.
- Promoting the skills and knowledge of its employees through training and creating conducive environment for work.
- To gain a suitable investment return that allows the Group to grow and expand in its present activities and tap new ones.
- Pursuing all efforts to improve the social role of the Group in serving and developing the welfare of the community in all aspects.